Pitch Analysis: Please Write Us a Recipe In Return for a Link Exchange

Blogger School Pitch Analysis

 

We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, [Read on...]

Pitch Analysis: We’d Love You To Post Our Professionally Produced Video and Pay You … In Chuckles

Blogger School Pitch Analysis

This pitch sent to a Blogger School reader, who forwarded it to us for publication, did not leave us chuckling.

Christmas Cracker or damp squib? We are leaning towards the later.

[Read on...]

The One Size Fits All Recipe Competitions Entry

Blogger School Pitch Analysis

At the moment there seem to be more and more invitations to take part in recipe competitions. If there is sufficient incentive to take part then we love these challenges; many brands send hampers and very generous samples to those taking part, others even pay. Some are more paltry [Read on...]

Why you should ask for travel costs when attending brand & PR events

Train tickets

Last updated 22 October 2013

Invitations to glittering celebrity events and press shows sound wonderful, but things are less sparkly for bloggers than appearances suggest.

Getting there incurs expense. The total travel and attendance time – possibly a whole day if you’re travelling long distance – might otherwise be spent earning elsewhere. Possibly [Read on...]

Pitch Analysis: Blogging For Competition Entries

Blogger School Pitch Analysis

We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this new column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, [Read on...]

PR E-Mails – Invitations or a Sales Pitch?

email

Last updated 23rd October 2013. As soon as you start to blog and publish an e-mail address you will start to receive a deluge of e-mails from brands, PRs and SEOs. Some will be great, others less so.

How do you sort the wheat from the chaff and decide what to accept and what [Read on...]

When a Brand / PR wants to use your recipe on their site

Phil Roeder

Last updated 16th October 2013

We have all been there, a brand or PR sends some samples, and then when you have blogged about them and used then in a recipe they ask if they can use the recipe on their site.

Whilst I appreciate that it is hugely flattering to be asked, and [Read on...]

Brand / PR Competitions & Challenges for Bloggers

photo: Flickr/Search Engine People Blog

Last updated 24th October 2013.

Everybody likes a competition, but often the kind of competitions put together by brands are designed to offer them maximum benefit and exposure, at the expense of a blogger’s time, effort and the goodwill of their followers. In particular, we are talking [Read on...]

About

Blogger School has been set up by a group of established UK Food Bloggers with the aim of publicly sharing what we have learnt along the way, and to help everyone get the best deal for their sites when they are approached by PRs and brands.

Currently the site is being built and content still [Read on...]

Sample Disclosure/PR Pages

Updated 6 September 2013

As soon as you start getting approaches from PRs, whether or not you intend accepting these approaches or taking money for your services, it will save you a lot of time and effort if you draw up a page detailing your review, PR and disclosure policies and link to it from [Read on...]

Blogger School

Blogging is a very steep learning curve. Here at Blogger School, we aim to help bloggers to learn the skills they need to be successful.

We will tackle topics such as working with PR and brands, copyright, cookies, disclosure and any other topics we think may be useful.

We are very positive about working with PRs and brands. Blogger School was not set up to knock PRs - we know that both PRs and bloggers can gain a huge amount from working together - and we want these relationships to work better for the benefit of everyone.

Please feel free to leave questions for our blogging professors via a comment or send an e-mail to professor@blogger-school.com. All e-mails will be treated as confidential, and all questions can be published anonymously.

#bloggerschool

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