Pitch Analysis: Please Write Us a Recipe In Return for a Link Exchange

Blogger School Pitch Analysis

 

We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, [Read on...]

Pitch Analysis: We’d Love You To Post Our Professionally Produced Video and Pay You … In Chuckles

Blogger School Pitch Analysis

This pitch sent to a Blogger School reader, who forwarded it to us for publication, did not leave us chuckling.

Christmas Cracker or damp squib? We are leaning towards the later.

[Read on...]

We love your blog! Do we get free advertising now?

Cheerleaders Flickr Creative Commons Richard Simon

Who wouldn’t want to celebrate that a big brand endorsed their blog?

A hugely popular magazine or well known website (hereafter referred to below as “Big Site”) has spotted your li’l old blog and got in touch.

“You’re our favourite blog!” says Big Site’s e-mail. “We love you!”

“We love you [Read on...]

Pud you do it? PR pitches for Stir Up Sunday

Stirring Up Trouble

Photo: Jane Cockman / Flickr Creative Commons

 

Stirring up trouble

Christmas may start developing a presence in September but Stir Up Sunday truly only comes once a year.

For those of you outside the UK, Stir Up Sunday is a longheld British [Read on...]

The One Size Fits All Recipe Competitions Entry

Blogger School Pitch Analysis

At the moment there seem to be more and more invitations to take part in recipe competitions. If there is sufficient incentive to take part then we love these challenges; many brands send hampers and very generous samples to those taking part, others even pay. Some are more paltry [Read on...]

How hotlinking images can land you in hot water

Why Hot Linking Images is not cool

Post updated on 5th November 2013

Hotlinking by Lesley S Smith

On the 16th of October, I decided to do a check online and find out how my image were faring. What happened next was that the post went blogger viral and brought in thousands of page views. I wasn’t prepared for the [Read on...]

Hot Shots 1 – choosing a digital camera

ChoosingADigitalCamera © J Horak-Druiff 2013

Last Updated 4th November 2013

This is the first in a series of posts about food photography for bloggers in which Jeanne Horak-Druiff will be discussing everything from choosing a camera, through the basics of photography and styling, to lighting and prop shopping. Today Jeanne will be talking about choosing the [Read on...]

Why you should ask for travel costs when attending brand & PR events

Train tickets

Last updated 22 October 2013

Invitations to glittering celebrity events and press shows sound wonderful, but things are less sparkly for bloggers than appearances suggest.

Getting there incurs expense. The total travel and attendance time – possibly a whole day if you’re travelling long distance – might otherwise be spent earning elsewhere. Possibly [Read on...]

Pitch Analysis: Blogging For Competition Entries

Blogger School Pitch Analysis

We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this new column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, [Read on...]

PR E-Mails – Invitations or a Sales Pitch?

email

Last updated 23rd October 2013. As soon as you start to blog and publish an e-mail address you will start to receive a deluge of e-mails from brands, PRs and SEOs. Some will be great, others less so.

How do you sort the wheat from the chaff and decide what to accept and what [Read on...]

Blogger School

Blogging is a very steep learning curve. Here at Blogger School, we aim to help bloggers to learn the skills they need to be successful.

We will tackle topics such as working with PR and brands, copyright, cookies, disclosure and any other topics we think may be useful.

We are very positive about working with PRs and brands. Blogger School was not set up to knock PRs - we know that both PRs and bloggers can gain a huge amount from working together - and we want these relationships to work better for the benefit of everyone.

Please feel free to leave questions for our blogging professors via a comment or send an e-mail to professor@blogger-school.com. All e-mails will be treated as confidential, and all questions can be published anonymously.

#bloggerschool

Categories