Pitch Analysis: Please Write Us a Recipe In Return for a Link Exchange

Blogger School Pitch Analysis


We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, [Read on...]

Pitch Analysis: We’d Love You To Post Our Professionally Produced Video and Pay You … In Chuckles

Blogger School Pitch Analysis

This pitch sent to a Blogger School reader, who forwarded it to us for publication, did not leave us chuckling.

Christmas Cracker or damp squib? We are leaning towards the later.

[Read on...]

Why you should ask for travel costs when attending brand & PR events

Train tickets

Last updated 22 October 2013

Invitations to glittering celebrity events and press shows sound wonderful, but things are less sparkly for bloggers than appearances suggest.

Getting there incurs expense. The total travel and attendance time – possibly a whole day if you’re travelling long distance – might otherwise be spent earning elsewhere. Possibly [Read on...]

When a Brand / PR wants to use your recipe on their site

Phil Roeder

Last updated 16th October 2013

We have all been there, a brand or PR sends some samples, and then when you have blogged about them and used then in a recipe they ask if they can use the recipe on their site.

Whilst I appreciate that it is hugely flattering to be asked, and [Read on...]

Disclosure and why it’s important

Updated 13 November2013

PLEASE NOTE that this page is provided purely for information purposes and comprises quotes from relevant legislation rather than any interpretation of the law. We are not lawyers and nothing on this page should be construed as constituting legal advice. If you are in any [Read on...]

Don’t be a schmuck, ask to be paid for your work!

Post updated on 06 September 2013.

I’ve just read a brilliant post by Sarah over at Maison Cupcake about why you should be paid for your work.

Many bloggers work for brands for free and there are occasions when this is fine, for instance when you are reviewing a product [Read on...]

Guest Posts

photo: Flickr/AnnieAnniePancake

Last updated 28 September 2013.

When guest posts first appeared, the blogging world was a far simpler place and the guest posts usually took place between two bloggers that knew each other and agreed to write a post to appear on each others blogs.

There was no commercial intent and [Read on...]

Brand / PR Competitions & Challenges for Bloggers

photo: Flickr/Search Engine People Blog

Last updated 24th October 2013.

Everybody likes a competition, but often the kind of competitions put together by brands are designed to offer them maximum benefit and exposure, at the expense of a blogger’s time, effort and the goodwill of their followers. In particular, we are talking [Read on...]

When a PR Sends Press Releases / Videos / Infographics – Ask what their placement budget is

Last updated 6 September 2013.

photo: Flickr/ Melbourne IT

Hardly a day goes by when we do not receive an e-mail from a PR telling us about their client’s HUGELY exciting new press release or video, telling us why it would be a great fit for our blog and free [Read on...]

Getting Paid Fairly for Your Work

Updated 6 September 2013

photo: Flickr/ Philip Taylor PT

A few notes on what you can and cannot get paid for.

Many bloggers simply do not understand what their time is worth (or fail to make the calculation that one free packet of oven chips costs like £2 and yet in exchange for [Read on...]

Blogger School

Blogging is a very steep learning curve. Here at Blogger School, we aim to help bloggers to learn the skills they need to be successful.

We will tackle topics such as working with PR and brands, copyright, cookies, disclosure and any other topics we think may be useful.

We are very positive about working with PRs and brands. Blogger School was not set up to knock PRs - we know that both PRs and bloggers can gain a huge amount from working together - and we want these relationships to work better for the benefit of everyone.

Please feel free to leave questions for our blogging professors via a comment or send an e-mail to professor@blogger-school.com. All e-mails will be treated as confidential, and all questions can be published anonymously.