Getting Paid Fairly for Your Work

Updated 6 September 2013

photo: Flickr/ Philip Taylor PT

photo: Flickr/ Philip Taylor PT

A few notes on what you can and cannot get paid for.

  1. Many bloggers simply do not understand what their time is worth (or fail to make the calculation that one free packet of oven chips costs like £2 and yet in exchange for receiving that they did an hours’ work on a post – so they are getting paid £2 per hour.
  2. Many bloggers do not understand that when a PR approaches them with a proposal for a post or posts, that it is part of a campaign that a client is paying for, not some sort of charitable work – and that they can and should ask for a slice of that.
  3. Many bloggers do not understand that if a PR offers you x for a post, that is not written in stone and you can ask for x + y, or 2x – negotiate!

A few notes on what you can and cannot get paid for.

  • If you promote a brand by creating material for a comp, make sure they give you something to compensate you just for taking part. The going rate is £100-£200 worth of product or cash per post.
  • Negotiate what they give you bearing in mind that unless they’re paying you, any free product is only costing the brand around 25% of the RRP. Also bear in mind that brands can write off certain number promotional samples as expenses meaning they don’t pay tax on the proportionate money spent producing them.
    Ask for travel expenses to attend any related events.
  • Bear in mind that “baking competitions” that supposedly “give” you free ingredients generally only supply flour and sugar – meaning you pay for the expensive stuff like butter and eggs yourself.
  • The going rate amongst bloggers for creating a recipe that brands can use to promote themselves in the media is between £100 and £200. For creating videos, fees should be even higher.


  • Apetina – £150 for one recipe
  • Cosmos Holidays Rosca de Reyes challenge – £200 for one post
  • Whitworths sugar twitter campaign – although we know some people did better out of this than others. – £190 for 16 tweets and one hour G+ hangout
  • Lavazza – all participants received machine worth £150 and no obligation to post more than once, although there were deadlines. If you drink coffee, it was well worth it.
  • Tesco Real Food – pay generously for freelance pieces for their blog and pay generously in vouchers to attend their events.


Big Supermarket – £25 product voucher to write a recipe post for them
Big Supermarket – £50 of vouchers as a prize with nothing for the blogger! Both approaches are especially insulting when you consider that less than a year ago they thanked bloggers for running giveaways with £100 of vouchers and paid over £100 for a sponsored post.


To help you get an idea of what people are charging and what you can ask for, we have put together a list of the most common services that PRs request from us and a guide of what you should be looking at charging. Obviously, the more experienced you are and the larger your audience, the more you can charge, so it could be that newbies starting out will not always be able to get to these figures. But as a matter of principle, even if you ask for smaller payments when you are starting out, we should all recognise that the work we do for PRs and companies has value and that they need to stop using us a free source of labour/content.

  • Developing an original recipe plus 1 finished photo – £100-£150
  • Developing an original recipe with step-by-step photos – £200
  • Making and publishing a recipe provided by a company – £150
  • Product photographs
  • Publishing a post on a particular day
  • Publishing sponsored content e.g. videos, infographics
  • Tweeting / FBing about a product – £20
  • Running a giveaway or competition – £150
  • Including a nofollow link in a post
  • Promoting a post on your home page. ie using a widget – or sticking the post
  • Adding content into your mailing

Remember that what you can charge for developing a recipe for a brand to use on their site has no relationship to how popular your site is.

Links to great blog posts about why you should get paid.

Written by Guest Professor

Post By Blogger School Professor (12 Posts)

Blogger School Staff

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1 comment to Getting Paid Fairly for Your Work

  • This is great info, thanks and makes me realise how much I have been undervaluing my time. I would also love to know how to create a media pack and what info I should be putting in there. Thanks for all the great advice, Vohn

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