Pitch Analysis: Blogging For Competition Entries

Blogger School Pitch Analysis

We shared our thoughts the other day on viewing PR and brand approaches as pitches.

In this new column (inspired by the excellent and highly recommended Social Dialect blog) we’ll examine some of the pitches we receive and say what we think is good, great and bad about them, hopefully helping both bloggers and brands along the way.

All identifying information has been removed.

Subject: Food Bloggers-Win A Year’s Supply of [XXXX]
From: [randomname@gmail.com]

Hello [MY NAME],

My name is XXX and I’m contacting you on behalf of [COMPANY NAME] with a unique opportunity for you and your blog readers.

[COMPANY NAME] is hosting a fun [BEVERAGE] competition that we would love for you to be a part of. The winner will receive a years’ supply of our [BEVERAGE].

In case you haven’t heard of us, [Company name] is currently the UK’s biggest internet [BEVERAGE] supplier. Established in 2003, we now supply [BEVERAGE] to over 20 different countries.

Who doesn’t love [BEVERAGE] right?

So here’s the deal, we are looking for several UK food bloggers who are willing to host the following competition on their blog.

To learn more about the campaign you can visit the webpage here [LINK], but I’ll also summarize below

You can earn four (4) entries simply by publishing a blog post about what you would do with the [BEVERAGE] if you won. Would you use the [BEVERAGE] in recipes? Just for a morning pick me up? Please include a link to the competition webpage (above) in your post.

To gain an additional one (1) entry you can tweet about the competition using the hashtag #[HASHTAG]

Please let me know if generating a post about this [BEVERAGE] competition is something you’d be interested in working together on. I think this is an exciting opportunity because you’ll personally have a great chance of winning the years’ supply of [BEVERAGE] if you come up with a post on your blog.

Thank you, and have a wonderful day,

[NAME]

The Good

  • They did get my name right…

The Great

  • Nothing

The Bad

  • I believe this is a very thinly veiled SEO approach and is nothing more than a link gathering campaign
  • I would far prefer to be contacted by someone using a legitimate e-mail address rather than an anonymous gmail
  • I become irrationally irritated by being told that things are “unique opportunities”, “fun”, or great for my readers
  • You seriously want me to to write a blog post to gain bonus entries into a competition when I might get nothing in return and it gives no real value to my readers?

Suggested Responses

  • I have a policy of not writing blog posts to enter competitions like this, especially as it is highly likely there is nothing in it for me
  • What is your budget for placement and promotion of this activity?
  • I’d be delighted to take samples and review your product, but I do not enter these competitions unless I receive some compensation for taking part
  • I see you have lots of recipes using [BEVERAGE] on your site.  I’d be delighted to develop some more for you.  My rates are £XYZ
  • Ignore and delete

How to Make it a Better Pitch

  • E-mail me from a legitimate business mail address
  • Offer me something for taking part
  • Offer me the same prize to giveaway to my readers on my site, and a sample prize to me as a thank you
  • Ask me to develop some recipes using your [BEVERAGE] to add to all the other recipes on your website

What would you have said?

If you have received a pitch recently you would like us to analyse then please  send us an e-mail in confidence to professor at blogger-school dot com.

Post By Blogger School Professor (12 Posts)

Blogger School Staff

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6 comments to Pitch Analysis: Blogging For Competition Entries

  • Haha, what would I have said? Quite possible an ignore and delete in this case. Absolutely nothing in it for the blogger. They are asking you to promote their competition on your blog. It’s like saying: “Can you cook dinner for four people at your house, using your ingredients and your time and your electricity, so that we can host a dinner party at our house – because we know you love cooking!”

  • Oh great post, thank you. I get quite a few of these and generally ignore and delete. But now I think I might direct them to your excellent response.

    The ones I find really difficult to deal with are the Charities (or their PRs) who want us bloggers to promote an event or competition, all for nothing. Whenever I question them, they say they have no budget, but I feel awfully mean for not taking part so am sometimes shamed into it anyway.

  • Great article! I shall note down some of those responses as I keep getting these competition offers which madden me. I’ve even written a piece saying I don’t take part in competitions on my “About Me” page but to no avail yet!

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Blogger School

Blogging is a very steep learning curve. Here at Blogger School, we aim to help bloggers to learn the skills they need to be successful.

We will tackle topics such as working with PR and brands, copyright, cookies, disclosure and any other topics we think may be useful.

We are very positive about working with PRs and brands. Blogger School was not set up to knock PRs - we know that both PRs and bloggers can gain a huge amount from working together - and we want these relationships to work better for the benefit of everyone.

Please feel free to leave questions for our blogging professors via a comment or send an e-mail to professor@blogger-school.com. All e-mails will be treated as confidential, and all questions can be published anonymously.

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