PR E-Mails – Invitations or a Sales Pitch?

Last updated 23rd October 2013.
emailAs soon as you start to blog and publish an e-mail address you will start to receive a deluge of e-mails from brands, PRs and SEOs.  Some will be great, others less so.

How do you sort the wheat from the chaff and decide what to accept and what to decline?

Here at Blogger School we view these e-mails as sales pitches – a bid to gain valuable space on your site – with a payment of goods, hospitality or cash.    When receiving a pitch I now consider:-

  • Do I want the product / entertainment etc?
  • Will my readers be interested in it?
  • Is what I am being offered really worth the time and editorial space?
    • Time taken to attend an event
    • Time & cost taken to shop for additional ingredients
    • Time taken to cook
    • Time taken to photograph & process photos
    • Time taken to clear up after a photo shoot
    • Time taken to write up a blog post
    • Time taken to promote the post on social media
    • Time take to dismantle excess packaging and dispose of it
    • Time taken which I would far prefer to be doing something else during
    • Editorial space taken up which I would prefer other content to be in

When considering all of this many pitches start to look less enticing, so I will decline with a variations on the useful phrase “thank you so much, this does sound interesting, but what you have proposed does not currently offer me sufficient incentive to take part  …” , this often results in a more attractive, generous counter offering being made, which I am more inclined to accept.

How do you view contact from brands and PRs?  Does thinking of them as pitches make dealing with the deluge of e-mail easier?

Photo: Flickr/Rahul Rodriguez

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4 comments to PR E-Mails – Invitations or a Sales Pitch?

  • This definitely works. Asking for what you want rather than what you are offered pays off. When I couldn’t attend an event because I was ill, I asked if I could still have the voucher for some ingredients that was part of the deal when you went to the cook school. A couple of weeks later I got a £50 voucher to spend at my local butcher and the recipes from the cookery school to make something. This was a good deal for me and if I hadn’t asked I would have had nothing.

  • I am starting to get these daily in my inbox now as my blog is almost 4 years old and getting noticed by PR folks. I am actually in a class on blogging, and from what they tell me, the PR contact is a good thing and as long as it is within the subject of my blog, and I feel it will interest my readers, I should go for it. I do get some items sent to me for review and then write about which works well. I did recently have a catalog want me to review something (as a sponsored post) from their online catalog. They were willing to pay me, but not send me the item. I told them I couldn’t review something I have not had in my hands, so if they wanted to do a real sponsored post, that would be fine. They were confused the difference which I thought was pretty funny. They said they would get back to me when they are allowed to send items for review. I am learning more and more to not be afraid to say no. The real good folks that I want to work with will contact me and those I will accept. You bring up some interesting points, for sure about asking for some kind of compensation. Loving this site!!

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Blogging is a very steep learning curve. Here at Blogger School, we aim to help bloggers to learn the skills they need to be successful.

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