Running Giveaways for Brands

Updated 6 September 2013

Running Giveaways for Brands

You can do this for free, or get paid. Either way make sure you get something out of it for you.

I nearly always ask for sample product of what I am giving away for me. Otherwise I am giving the brand free advertising. Running a giveaway is a couple of hours work – sourcing the prize, posting, running, getting the prize to the winner.

At the very least make sure that what they give you worth your time. More smaller prizes are more work for the person hosting the giveaway – fewer larger prizes are less work for you.

Make sure that the brand will send the prize out directly to the winner and pay for postage.

Beware of approaches from SEO companies offering you the “chance” to run a giveaway for them, and they ask for a follow link to their client and for the post to be live for 12 months. Even if you are not getting paid, or receiving product this is an example of a link scheme that could have you removed from Google (you are benefitting from increased traffic). And why would you want to do all the work putting a giveaway together if you get no reward?

Sponsored Giveaways

  • if a brand asks you to
  • Use specific copy
  • Use specific images
  • Ask a market research question of their choice
  • Promote their social media channels for bonus entries

You are giving them a valuable service and it is something which you can charge for.

If I am not paid I will mention the brand’s social media channels in the body of the post (but not as bonus entries) and suggest that people like and follow for great karma.

Legal Issues

You need watertight T&Cs to stay on the right side of the ASA.

Written by: Guest Professor

Post By Blogger School Professor (12 Posts)

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